We believe in Africa’s potential and we act on it.
Groupe Elma's journey into the 360° communication sector in Africa began in 2011, marking our second major investment after financial consulting. It started with the creation of AIA, a small agency focused primarily on urban billboard advertising. Over the years, AIA has transformed into Advert'One, a leading agency that now offers a comprehensive range of services, including institutional communication for major private companies and public institutions, international public relations, and more.
The communication sector in Africa has experienced remarkable growth, with revenue in communication services projected to reach $69.8 billion by 2025. This growth is driven by increasing digitalization, urbanization, and the rising demand for innovative advertising solutions. Advert'One has embraced this evolution, positioning itself as a key player in shaping the future of communication across the continent.
Our commitment to this sector stems from its transformative potential. By investing further, we aim to empower businesses, foster connections, and contribute to Africa's economic and social development. Groupe Elma is dedicated to driving excellence and innovation in 360° communication, ensuring that our impact resonates across industries and communities.
